CRM Automation Expert (m/f/d) 80 - 100%

Are you passionate about Marketing Automation and CRM campaigns that achieve their goals and push customer loyalty? Do you enjoy working with digital media, use tech and data to create inspiring campaigns, and want to keep topping your successes? Then we have the right job for you in our Marketing Team!

What to expect

  • You are responsible for the setup and operation of the Salesforce marketing automation platform, campaigns and programmes
  • You are the owner of end-to-end creation, deployment, and maintenance of email, sms and push notification campaigns for prospects and customers (Journey Builder)
  • You ensure that the design and layouts of emails are optimized, user and mobile-friendly
  • You manage automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • You plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI, and sales growth
  • You improve onboarding sequences, nurture and drip campaigns, re-engagement sequences, and transactional messages
  • You design and configure automated nurture programmes that support clients' lead generation goals

The skills you'll bring

  • At least one year of practical experience with marketing automation technologies and techniques (Preferably Salesforce Marketing Cloud)
  • Passion for digital marketing and openness to experiment or share new ideas with the team
  • Proficiency in SQL and HTML (Database Querying for Analysis and Changes in Email Templates)
  • Basic knowledge in one or more of the following areas: inbound marketing, content marketing, marketing automation, email marketing, lead generation, branding, marketing analytics
  • Fluency and proficiency in English is essential, German is a big advantage

Your workplace

Soodmattenstrasse 10, 8134 Adliswil

Your benefits

Your next step

We look forward to receiving your online application on

Do you have any questions about an advertised job, your new team, Generali as an employer or our corporate culture? Elena will be happy to help. We look forward to receiving your online application.

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Elena Recruiting Partner Contact

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We do not wish to be contacted by recruitment agencies.

We, Generali

Die Zukunft braucht Versicherungslösungen einer neuen Generation. Was uns darum wichtig ist: Immer in Bewegung zu bleiben. Vorauszudenken und sich mit der Zeit zu entwickeln. Ein verantwortungsbewusster Impulsgeber zu sein für Menschen und Gesellschaft. Und immer das Ziel vor Augen zu haben, mit einfachen und persönlichen Versicherungslösungen das Leben unserer Kunden zu bereichern. So sind wir. Das ist Generali